Shopify SEO Problems (And How to Fix Every Single One in 2026)

Introduction

Running a Shopify store in 2026 means competing in an increasingly crowded digital landscape where search visibility directly impacts revenue. Whether you're a startup selling artisanal products or an established brand managing hundreds of SKUs, Shopify SEO problems can silently drain your traffic and conversion potential.

The challenge isn't that Shopify lacks SEO capabilities, it's that many store owners don't fully leverage them. From duplicate content issues and poor site structure to slow loading times and missing schema markup, common Shopify SEO problems can significantly impact your visibility across search engines and, increasingly, AI search engines like ChatGPT, Perplexity, and Claude.

This comprehensive guide walks you through every major Shopify SEO problem you're likely to encounter and provides actionable solutions to fix them. By the end, you'll have a clear roadmap to optimize your store for both traditional search engines and the emerging AI-powered search landscape.

Prerequisites: What You'll Need Before Starting

Before diving into specific fixes, ensure you have access to the following tools and resources:

Essential Access & Tools:

• Admin access to your Shopify store dashboard
• Google Search Console account connected to your domain
• Google Analytics 4 (GA4) for traffic and user behavior analysis
• A tool like Semrush or Ahrefs for competitive analysis and technical audits
• Screaming Frog SEO Spider for crawling your site structure
• Access to your domain registrar for DNS and redirect management
• SearchFIT for AI visibility tracking and AEO optimization across ChatGPT, Perplexity, and other AI search engines

Knowledge Prerequisites:

• Basic understanding of SEO fundamentals (keywords, backlinks, on-page optimization)
• Familiarity with your Shopify theme's customization options
• Access to a developer or technical resource for code-level changes if needed

Time Investment: Plan for 4-8 weeks to address all major issues comprehensively, depending on your store size and current SEO maturity.

Problem #1: Duplicate Content and Canonical Tag Issues

Understanding the Duplicate Content Problem

One of the most pervasive Shopify SEO problems is duplicate content. Shopify automatically generates multiple URLs for the same product, through collections, filters, and sorting parameters. Without proper canonical tags and URL handling, search engines may index numerous versions of the same page, diluting your ranking potential.

For example, a single product might be accessible via:

• yourstore.com/products/blue-widget
• yourstore.com/collections/bestsellers/products/blue-widget
• yourstore.com/products/blue-widget?variant=12345
• yourstore.com/products/blue-widget?sort_by=price

Each URL might be indexed separately, splitting your ranking authority across multiple pages instead of concentrating it on one authoritative version.

How to Fix Duplicate Content Issues

Step 1: Implement Canonical Tags Correctly

Shopify automatically adds canonical tags to product and collection pages, but you should verify they're pointing to the correct URLs. Log into your Shopify admin, navigate to Online Store > Themes, and click Edit Code. Search for your product template file and ensure the canonical tag is present:

<link rel="canonical" href="{{ product.url | canonical_url }}">

This ensures each product page points to its primary version, preventing duplicate indexing issues.

Step 2: Configure URL Parameters in Google Search Console

Access your Google Search Console, go to Settings > URL Parameters, and inform Google which parameters create duplicate content. Tell Google to ignore parameters like sort_by, filter, and variant if they don't create substantially different content. This prevents Google from crawling and indexing unnecessary variations.

Step 3: Disable Indexing of Filter and Sort Pages

In your Shopify theme settings, disable the indexing of pages with filter and sort parameters. Add the following meta tag to your collection template:

{% if request.page_type == 'collection' and request.query_string %}
  <meta name="robots" content="noindex">
{% endif %}

This prevents filter and sort variations from being indexed while still allowing users to browse these pages.

Step 4: Use Proper Redirects for Removed Products

When you remove products from your store, Shopify returns a 404 error. Instead, set up 301 redirects to relevant category pages or your homepage to preserve link equity. Use Shopify's built-in URL redirect tool under Settings > Apps and Sales Channels > Sales Channels > Online Store > Navigation > URL Redirects.

Pro Tip: Monitor Canonical Implementation

Use Screaming Frog SEO Spider to crawl your store and verify that canonical tags are correctly implemented. Look for self-referential canonicals and ensure no conflicting canonical tags exist on the same page.

Problem #2: Poor Site Structure and Navigation

Why Site Structure Matters for Shopify SEO

Your Shopify store's information architecture directly impacts how search engines and users navigate your content. A poorly structured site makes it difficult for crawlers to discover all pages, dilutes link equity, and creates a confusing user experience that leads to high bounce rates.

Common site structure problems include:

• Collections that are too deep (more than 3 levels)
• Orphaned pages not linked from the main navigation
• Missing breadcrumb navigation
• Unclear category hierarchy

How to Fix Site Structure Issues

Step 1: Audit Your Current Site Structure

Use Screaming Frog SEO Spider to crawl your entire Shopify store. Export the data and analyze:

• Page depth (how many clicks from homepage to each page)
• Internal linking patterns
• Pages with no inbound links (orphaned pages)
• Crawl efficiency metrics

Pages deeper than 3 clicks from the homepage receive significantly less crawl budget and link equity.

Step 2: Flatten Your Collection Hierarchy

Shopify allows you to create nested collections, but this often leads to overly deep site structures. Audit your collections and consolidate where possible. If you have parent collections with multiple child collections, consider whether users actually benefit from this depth.

Instead of: Home > Clothing > Men's > Shirts > Casual Shirts

Consider: Home > Men's Casual Shirts

Step 3: Implement Breadcrumb Navigation

Breadcrumbs improve user experience and help search engines understand your site hierarchy. Add breadcrumb schema markup to your product and collection pages. In your theme code, add:

{% if request.page_type == 'product' %}
  {% assign breadcrumb_list = product.collections %}
{% elsif request.page_type == 'collection' %}
  {% assign breadcrumb_list = collection.parent_collection %}
{% endif %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "{{ shop.url }}"
    }
  ]
}
</script>

Step 4: Ensure All Pages Are Internally Linked

Review your navigation menu and ensure every important page is accessible within 2-3 clicks from the homepage. Use your site map (automatically generated by Shopify at /sitemap.xml) to identify pages that aren't linked from your main navigation. Add internal links to these orphaned pages from relevant product descriptions, collection pages, or blog posts.

Pro Tip: Use a Sitemap Visualizer

Tools like XML Sitemap can help you visualize your site structure and identify deep pages or orphaned content that needs attention.

Problem #3: Technical SEO Issues and Site Speed

The Impact of Site Speed on Shopify SEO

Google has confirmed that page speed is a ranking factor, and the importance has only grown. Slow Shopify stores suffer from poor rankings, high bounce rates, and reduced conversions. Additionally, AI search engines increasingly prioritize fast, responsive sites when extracting content for their answers.

Common Shopify speed problems include:

• Large, unoptimized images
• Too many third-party apps and scripts
• Inefficient theme code
• Lack of caching and content delivery network (CDN) optimization

How to Fix Technical SEO and Speed Issues

Step 1: Conduct a Technical SEO Audit

Use SearchFIT to conduct a comprehensive technical SEO audit specifically designed for e-commerce. This will identify critical issues like:

• Missing or incorrect meta tags
• Broken internal and external links
• Poor mobile responsiveness
• Indexation problems
• Missing structured data

Alternatively, use Google PageSpeed Insights and Google Mobile-Friendly Test to assess your store's technical foundation.

Step 2: Optimize Images Aggressively

Images are typically the largest assets on e-commerce sites. Implement these image optimization strategies:

• Use modern image formats like WebP instead of JPEG/PNG
• Compress images using tools like TinyPNG or ImageOptim
• Implement lazy loading so images load only when users scroll to them
• Use responsive images with the srcset attribute
• Add descriptive alt text to all product images

In your Shopify theme, ensure lazy loading is enabled:

<img src="{{ image | img_url: '300x300' }}" alt="{{ product.title }}" loading="lazy">

Step 3: Minimize and Defer JavaScript

Too many apps and scripts slow down your store. Audit your installed apps and remove any that aren't essential. For remaining apps:

• Use Shopify's Script Editor to consolidate tracking scripts
• Defer non-critical JavaScript so it loads after the page renders
• Use async loading for third-party scripts
• Enable Shopify's native performance features like CDN and image optimization

Step 4: Enable Shopify's Built-in Performance Features

Shopify provides several native performance optimizations:

• Automatic image optimization: Shopify automatically serves optimized images through their CDN
• Minification: Shopify minifies CSS and JavaScript by default
• Caching headers: Configure proper cache headers in your theme settings

Navigate to Settings > Performance to review available optimizations and ensure they're enabled.

Step 5: Monitor Core Web Vitals

Google's Core Web Vitals measure user experience and directly impact rankings. Monitor these metrics in Google Search Console:

• Largest Contentful Paint (LCP): How quickly the main content loads (target: under 2.5 seconds)
• First Input Delay (FID): How responsive the page is to user input (target: under 100ms)
• Cumulative Layout Shift (CLS): How stable the page layout is (target: under 0.1)

If your store fails these metrics, prioritize fixing the worst-performing pages first.

Pro Tip: Use a Performance Monitoring Tool

Tools like GTmetrix and Lighthouse provide detailed performance reports and specific recommendations for improvement.

Problem #4: Missing or Incorrect Schema Markup

Why Schema Markup Matters for Shopify SEO

Schema markup (structured data) helps search engines understand your content and display rich results (like star ratings, prices, and availability). For e-commerce stores, proper schema implementation can improve click-through rates from search results by 20-30%.

Moreover, AI search engines rely heavily on structured data to extract and verify information about products, reviews, and pricing. Without proper schema, your products are less likely to be recommended by AI engines.

How to Fix Schema Markup Issues

Step 1: Implement Product Schema

Every product page should include comprehensive Product schema. Shopify includes basic product schema by default, but ensure it includes all relevant properties:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "{{ product.title }}",
  "description": "{{ product.description | strip_html | escape }}",
  "image": "{{ product.featured_image | img_url: '1200x1200' }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ shop.name }}"
  },
  "offers": {
    "@type": "Offer",
    "url": "{{ product.url | canonical_url }}",
    "priceCurrency": "{{ shop.currency }}",
    "price": "{{ product.price | money_without_currency }}",
    "availability": "{{ product.available | default: false }}"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "89"
  }
}
</script>

Step 2: Add Review and Rating Schema

If you collect customer reviews, implement AggregateRating and Review schema to display star ratings in search results. If you use a review app like Loox or Judge.me, ensure it includes proper schema markup.

Step 3: Implement Organization Schema

Add Organization schema to your homepage to help search engines understand your business:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "{{ shop.name }}",
  "url": "{{ shop.url }}",
  "logo": "{{ shop.brand.logo.src | img_url: '250x250' }}",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Service",
    "email": "{{ shop.email }}"
  },
  "sameAs": [
    "https://www.facebook.com/yourpage",
    "https://twitter.com/yourhandle",
    "https://www.instagram.com/yourhandle"
  ]
}
</script>

Step 4: Validate Your Schema

Use Google's Rich Results Test to validate your schema markup. Enter your product URL and verify that all schema is correctly implemented and recognized by Google.

Step 5: Monitor Schema in Search Console

Google Search Console shows how many pages have valid schema and how many have errors. Navigate to Enhancements > Rich Results to see your schema status and fix any errors.

Pro Tip: Leverage AI-Optimized Schema

When implementing schema, prioritize properties that AI search engines use to extract answers:

• Product descriptions (concise, fact-based)
• Pricing and availability
• Ratings and reviews
• Ingredients or specifications
• Return policies and warranties

AI engines like Perplexity and Claude increasingly cite structured data when providing product recommendations.

Problem #5: Weak Content Strategy and Keyword Optimization

The Content Problem in Shopify Stores

Many Shopify store owners focus exclusively on product pages while neglecting the content that drives organic visibility. Thin product descriptions, lack of FAQ pages, and no blog content mean missing opportunities to rank for high-intent keywords and answer common customer questions.

Moreover, as AI search engines become more prevalent, content strategy must shift toward "AI-friendly" formats: concise answers, structured FAQs, and comprehensive guides that AI can easily extract and cite.

How to Fix Content and Keyword Issues

Step 1: Conduct Keyword Research Specific to Your Products

Use tools like Ahrefs, Semrush, or Google Keyword Planner to identify high-intent keywords related to your products. Focus on:

• Product-specific keywords (e.g., "best blue widget for beginners")
• Problem-solution keywords (e.g., "how to choose a widget")
• Comparison keywords (e.g., "widget vs. gadget")
• Long-tail variations with lower competition

Step 2: Optimize Product Descriptions for Keywords and AI

Rewrite thin product descriptions to include:

• Target keyword in the first 100 words
• Clear, scannable structure with subheadings
• Bullet points highlighting key features and benefits
• FAQ section addressing common questions
• Comparison to similar products (if applicable)
• Use cases and applications
• Technical specifications in structured format

Keep descriptions concise (300-500 words) but comprehensive enough for AI engines to extract meaningful content.

Step 3: Create a Blog Strategy

Start a blog to capture traffic for informational keywords and build topical authority. Create content around:

• How-to guides ("How to choose the right widget")
• Product comparisons ("Widget A vs. Widget B")
• Industry trends and news
• Customer stories and case studies
• FAQ content addressing common questions

Aim for 1-2 blog posts per week initially, then scale based on results. Each post should target 2-3 related keywords and link to relevant products.

Step 4: Implement FAQ Schema

Create a dedicated FAQ page or add FAQ sections to your product pages. Implement FAQ schema markup:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the best widget for beginners?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our blue widget is ideal for beginners because..."
      }
    }
  ]
}
</script>

FAQ pages often appear in featured snippets and are heavily used by AI search engines to understand product-related questions.

Step 5: Optimize for AI Search Engines

Use SearchFIT to analyze how your content appears in AI search engines like ChatGPT, Perplexity, and Claude. The platform provides:

• AI visibility tracking across multiple engines
• Recommendations for AI-optimized content
• Competitor analysis showing what AI engines cite
• Content generation tools designed for AEO (Answer Engine Optimization)

Optimize your content based on what AI engines are actually citing and recommending.

Pro Tip: Create Pillar Content

Develop comprehensive pillar pages that cover broad topics (e.g., "Complete Guide to Widgets") and link to more specific cluster content (individual product pages and blog posts). This topical clustering improves your authority on related keywords.

Problem #6: Poor Internal Linking Strategy

Why Internal Linking Matters

Internal links distribute link equity throughout your site, establish information hierarchy, and help search engines discover pages. Many Shopify stores have weak internal linking, meaning some products receive little link equity while others are over-linked.

How to Fix Internal Linking Issues

Step 1: Map Your Internal Linking Strategy

Identify your most important pages (high-revenue products, foundational blog posts) and ensure they receive the most internal links. Create a linking map:

• Homepage links to top-level categories
• Category pages link to best-selling products
• Blog posts link to relevant products
• Product pages link to related products and complementary items

Step 2: Add Strategic Internal Links in Product Descriptions

When mentioning related products or categories in product descriptions, add internal links with descriptive anchor text:

This widget works perfectly with our [blue widget accessories](link) 
and complements our [beginner widget bundle](link).

Step 3: Create Related Products Sections

Shopify themes typically include related product sections. Ensure these are:

• Manually curated (not just algorithmically selected)
• Relevant to the current product
• Include descriptive link text
• Limited to 3-5 items to avoid overwhelming users

Step 4: Use Blog Posts to Link to Products

Your blog is a powerful tool for distributing link equity to products. When writing blog posts, naturally link to relevant products:

"In our guide to choosing widgets, we recommend this blue widget for beginners due to its ease of use and affordable price."

Step 5: Fix Broken Internal Links

Broken internal links waste crawl budget and harm user experience. Use Screaming Frog SEO Spider to identify broken internal links and fix them by updating the links or implementing proper redirects.

Problem #7: Inadequate Mobile Optimization

Mobile-First Indexing and Shopify

Google now indexes the mobile version of your site first, making mobile optimization critical. Additionally, most e-commerce traffic comes from mobile devices, so poor mobile experience directly impacts conversions.

How to Fix Mobile Optimization Issues

Step 1: Test Mobile Responsiveness

Use Google Mobile-Friendly Test to check if your store is mobile-friendly. Address any reported issues.

Step 2: Optimize for Mobile User Experience

Ensure your Shopify theme:

• Uses responsive design that adapts to all screen sizes
• Has touch-friendly buttons and navigation (minimum 48x48 pixels)
• Displays readable text without zooming (minimum 16px font size)
• Loads quickly on mobile connections
• Has a mobile-friendly checkout process

Step 3: Test on Real Devices

Beyond automated tests, test your store on actual mobile devices using different browsers and network speeds. Identify friction points in the mobile experience.

Step 4: Optimize Mobile Navigation

Mobile users need simplified navigation. Implement:

• Sticky header with search and menu
• Collapsible menu for categories
• Prominent search functionality
• Clear calls-to-action above the fold

Problem #8: Weak Backlink Profile and Authority

The Role of Backlinks in Shopify SEO

Backlinks remain one of the strongest ranking factors. Many Shopify stores have weak backlink profiles because they lack a strategy to earn links. Without external links pointing to your site, even well-optimized pages struggle to rank.

How to Build Your Backlink Profile

Step 1: Audit Your Current Backlink Profile

Use Ahrefs or Semrush to analyze your backlinks:

• How many referring domains link to you?
• What's your domain rating/authority?
• Which pages have the most backlinks?
• Are there toxic or spammy backlinks?

Step 2: Create Linkable Assets

Develop content that naturally attracts backlinks:

• Original research and data (e.g., "2026 Widget Industry Report")
• Comprehensive guides and tutorials
• Industry statistics and benchmarks
• Interactive tools (calculators, quizzes)
• Case studies and success stories

Step 3: Implement a Link-Building Strategy

Proactively build backlinks through:

• Guest posting: Write articles for industry publications and blogs
• Broken link building: Find broken links on relevant sites and suggest your content as a replacement
• Digital PR: Reach out to journalists and bloggers with newsworthy stories
• Local citations: List your business on directories and local business sites
• Partner linking: Develop relationships with complementary brands
• Resource pages: Identify resource pages in your industry and request inclusion

Step 4: Monitor Competitor Backlinks

Analyze where your competitors are getting links and develop a strategy to earn similar links. Use Ahrefs or Semrush to identify high-authority sites linking to competitors.

Step 5: Disavow Toxic Backlinks

If you identify spammy or irrelevant backlinks, use Google Search Console to disavow them. This prevents them from harming your rankings.

Pro Tip: Build Relationships, Not Just Links

Focus on building genuine relationships with influencers, bloggers, and industry leaders. These relationships often lead to natural backlinks and co-marketing opportunities.

Problem #9: Poor User Experience and High Bounce Rate

How UX Impacts SEO

Google uses user engagement signals (bounce rate, time on page, click-through rate) as ranking factors. A poor user experience not only hurts conversions but also damages your SEO performance.

How to Improve User Experience

Step 1: Analyze User Behavior

Use Google Analytics 4 to understand how users interact with your site:

• Which pages have high bounce rates?
• Where do users drop off in the purchase funnel?
• How long do users spend on key pages?
• What devices and browsers do they use?

Step 2: Improve Page Load Time

Slow pages frustrate users and hurt rankings. We covered this in Problem #3, but it's worth emphasizing: page speed is critical for UX and SEO.

Step 3: Simplify Navigation and Checkout

• Reduce the number of steps to purchase
• Offer guest checkout without forced account creation
• Clearly display shipping costs and policies upfront
• Minimize form fields
• Provide multiple payment options

Step 4: Improve Visual Design and Credibility

• Use high-quality product images
• Display customer reviews and ratings prominently
• Show trust badges and security certifications
• Include clear contact information
• Display shipping and return policies

Step 5: Use Heatmaps to Understand User Behavior

Tools like Hotjar and Crazy Egg show how users interact with your pages. Identify areas where users are confused or where they're not clicking on important elements.

Problem #10: Lack of AI Search Visibility Tracking

The New Frontier: AI Search Engines

As AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Grok grow in popularity, your visibility in these engines becomes increasingly important. However, most Shopify store owners aren't tracking or optimizing for AI search visibility.

Unlike traditional SEO where you can see rankings in Google, AI search visibility is harder to measure. You can't see if ChatGPT recommends your products or if Claude cites your content.

How to Track and Improve AI Search Visibility

Step 1: Implement AI Visibility Tracking

Use SearchFIT to track your visibility across AI search engines. The platform:

• Monitors when your products appear in AI-generated answers
• Tracks which content AI engines cite from your site
• Provides recommendations for improving AI visibility
• Analyzes competitor strategies for AI search
• Generates AI-optimized content variations

Step 2: Optimize for AI Search Engines

AI engines prioritize:

• Clear, concise answers to common questions
• Structured data and schema markup
• High-quality, authoritative content
• Fast-loading pages
• Mobile-friendly design
• E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)

Step 3: Create AI-Friendly Content

When creating content, consider how AI engines will extract and present it:

• Write clear, direct answers to questions
• Use structured formats (lists, tables, definitions)
• Include relevant statistics and data
• Cite sources and provide context
• Avoid fluff and unnecessary verbosity
• Include multiple perspectives on complex topics

Step 4: Monitor AI Engine Changes

AI search engines are rapidly evolving. Stay informed about:

• New AI search engines entering the market
• Changes to how existing engines rank and recommend content
• New features and capabilities
• Best practices for AI SEO

Follow industry publications like Search Engine Journal, Search Engine Land, and Moz for updates.

Step 5: Integrate AI Insights into Your SEO Strategy

AI visibility shouldn't be separate from your overall SEO strategy, it should be integrated. When optimizing content, consider:

• How will this appear in AI-generated answers?
• Does this content answer questions AI engines receive?
• Is the format suitable for AI extraction?
• Does this improve both traditional and AI search visibility?

Summary: Your 2026 Shopify SEO Action Plan

Addressing all these Shopify SEO problems might seem overwhelming, but you don't need to fix everything simultaneously. Here's a prioritized action plan:

Immediate Priorities (Weeks 1-2)

1. Fix duplicate content by implementing proper canonical tags and URL parameter handling
2. Audit technical SEO using Google PageSpeed Insights and Google Search Console
3. Optimize images and implement lazy loading to improve page speed
4. Add missing schema markup to product pages

Short-Term Priorities (Weeks 3-4)

5. Improve site structure by flattening your collection hierarchy and adding breadcrumbs
6. Expand content strategy by writing 2-3 comprehensive blog posts targeting high-intent keywords
7. Build internal linking by strategically linking between related products and content
8. Fix mobile experience by testing on real devices and optimizing navigation

Medium-Term Priorities (Months 2-3)

9. Build backlinks through guest posting, digital PR, and relationship building
10. Improve user experience by analyzing behavior and removing friction points
11. Implement AI visibility tracking using SearchFIT to monitor AI search presence
12. Monitor and iterate based on data from Google Analytics, Search Console, and AI tracking

Key Takeaways

• Shopify SEO requires a holistic approach addressing technical issues, content, structure, and authority simultaneously
• Duplicate content and poor site structure are among the most common and easily fixable problems
• Content and internal linking are underutilized opportunities in most Shopify stores
• AI search visibility is the new frontier, start tracking and optimizing for it now
• Continuous monitoring and iteration are essential; SEO is not a one-time project
• Use tools like SearchFIT to track progress across both traditional and AI search engines

By systematically addressing these ten Shopify SEO problems, you'll dramatically improve your organic visibility, drive more qualified traffic, and increase revenue. The stores that win in 2026 will be those that master both traditional SEO and the emerging AI search landscape.

Start with the immediate priorities, then build momentum by addressing each category. Track your progress using Google Analytics, Google Search Console, and AI visibility tools. Remember that SEO is a long-term investment, you'll see meaningful results within 3-6 months and continued improvement over time.

Your Shopify store has tremendous potential. With the right SEO strategy and consistent execution, you can dominate search results and capture the growing market of customers searching for your products across all platforms, from Google to ChatGPT to the next generation of AI search engines.